Logo redesign and visual identity exploration for ROAR Public Relations, by Welland Labs.
ROAR Public Relations
From a bold yellow-and-black logo to a more considered navy, magenta and white identity. We explored how typography, geometry and a consistent visual language could give ROAR a refined presence across print and digital.
THE WORK
Logo redesign
Wordmark & wordmark exploration
Brand application mockups
Website visual direction
01 / ORIGINAL IDENTITYThe starting point
A bold black wordmark on a bright yellow foundation.
02 / REDESIGNED WORDMARKA refined direction
A confident navy wordmark with a distinctive magenta full stop.
THE DESIGN THINKING
One identity. Room to make an impression.
The redesigned wordmark gives the name space to breathe. A distinctive magenta full stop gives the identity a recognisable accent.
Deep navy provides the foundation, with white for clarity and vivid magenta for emphasis. Together, they establish a consistent direction for business stationery, campaign concepts and the website.
NavyMagentaWhite
01 / Business stationeryApplication mockup · design mockup02 / Campaign presenceSocial media design mockup03 / Digital directionWebsite design concept · sample metrics and testimonials
THE DESIGN OUTCOME
A coherent visual direction that carries ROAR’s identity from a standalone logo into a wider brand experience.
The applications shown are design mockups, rather than evidence of a live website, printed materials or an advertising campaign.
